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One change is letting people take the questionnaire a little at a time."We want to get you in the tent," Langston told CNBC.
As for messages, just 7% of male matches sent a message, compared to 21% of women.These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.One in every ten American adults has used an online dating site or a mobile dating app.The dating industry is comprised of matchmakers, newspaper and magazine personal ads, telephone chat lines, singles bars, nightclubs geared toward singles, speed dating organizations and internet dating services.Internet dating services began to take shape with the advent of the first major player in the online industry, in 1995.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships."We find great relationships for reasons that matter," new e Harmony CEO Grant Langston told CNBC's "On the Money" in an interview.Still, he admitted "the way we do it has been frozen in time." He said an "antiquated communication process" had left the "product feeling dusty." A longtime e Harmony veteran of the company's marketing side, Langston has been "trying to make the use of our service easier" since taking over top job in July.Currently with the US market saturated with over 1000 dating websites, things are slowing down and leveling out.Original growth statistics were approximately 70% a year, but by 2006, the growth of the industry slowed to just 10%. It is expected that this downward growth trend will continue through the year 2011.Years later, has maintained its place as the best known, most reliable resource and largest network for online dating.